05 Press Release: Publishing Press Release Articles in Signal Genesys

1. On the Signal Genesys Dashboard, click on the small book icon which is the Contents Icon and select Press Releases.

2. You will be redirected to the Press Release page and select the “Create From Scratch” button.

3. Click on this dropdown menu and select the Entity for the Press Release Article

4. In the entity creation page, you inputted some social media links, and placed a Google Place ID, scroll down the window, check all the social media pages that apply and click display on the Google maps option.

5. Click Continue button on the lower right

6. Open the Article that you prepared and transfer information to Signal Genesys.

7. Sometimes the information that you put in doesn’t pass the Signal Genesys standard and you will notice that there will be boxes left unticked. You’ll have to use your judgment into adjusting the data so that there will be no boxes left unticked.

8. Copy the content that you prepared to the content space in SIgnal Genesys. Arrange accordingly

9. There are standards that you should follow as well for this and they can be found at the bottom.

10. Also refer to this document for the placement of images and videos. ( Digital PR Platform – Content Template w/ Instructions) . We are going to place an image. Links for the images should be non-follow links
    1. Image number 1: Extracted from a GMB post. Center Justify.  Mark the Image as an Image in the markup dropdown tool and make sure it is no wider than 525 px
    2. Youtube Video: Partopia Created video after H3 paragraph number 2
    3. Image number 2 after H3 paragraph number 4. Extracted from a GMB post. Center Justify. Mark the Image as an Image in the markup dropdown tool and make sure it is no wider than 525 px
    4. Image number 3 after the H2 About Section.Extracted from a GMB post. Center Justify. Be sure to center justify, mark the image as image in the markup dropdown tool and make sure it is no wider than 525 px
       

11. To place an image from a GMB Post, go to the Client’s GBP, right click on the image as pointed on the image below.

12. To add an image to the content click on the insert button and then choose “Image”.

13. Paste the link from the GMB Review to the Source section and click on Save
    

14. In adding your YouTube video, search for the video on YouTube that you want to add in your content. Find the Share button.

15. Click on Copy
    

16. Go back to Signal Genesys, position the cursor to where you want to position the video. Click on Insert and then Media.

17. Paste the Youtube link on the space provided

18. For the Images and Videos, don’t forget to set them as Images and always Center Justify

19. Add the links to the Images and Videos from their source by right clicking on the image and the video in Siignal Genesys and add the link

20. When adding links, on the title section, add related keywords and the Open Link ins should be New Window

21. Add your target link on a Generic Anchor text on the H2 section like the example below. The chosen target URL should be the only Do Follow link, the rest are No Follows.

22. For the target URL, it will fall into one of two categories:

• We are ranking a service page, in which case we point the PR directly at the service page
• We are ranking the home page or only a GMB with no intention of powering up the website, in which case we would target the Google site that we built as part of the G-stack task. 

23. Once you are done with editing your content, copy and paste the Summary and the Blog Summary to Signal Genesys from Google doc. Make sure that the suggestion boxes are ticked. Click Continue once done

24. You will be redirected to the next stage. You will be asked to upload images related to the article. Get the Company Logo and an image from the GMB and upload it here.

25. To get the logo just go to the company website right click the logo and Save thie image

26. Just download another image from the GMB and upload it in here as well

27.  Select “Broadcast News | TV, Radio, Magazine” and “Local & National DIgital News Media” for Distribution Channels. Consult with Ary for the publishing, some clients might need to add another channel.

28. ✅Publish on Media Room on Extra Options

29. On the Publish Information:
    1. Select the appropriate category
    2. Select the nearest time and date for publishing
    3. ✅Display agency name in press release content
    4. ✅Display original Source in Press Release Content
    5. Source: Manually Insterted
    6. Source link: The Media Page link we created inside the client’s website

30. Check the Terms and Conditions box and Click Continue to Proceed

31. You will proceed to the Preview page and click on the “Publish PR” button found on the bottom-left of the page