After initial setup:

After 2 days – check keyword impressions and update negative keyword list

After 7 days – check keyword impressions and update negative keyword list

Every 7 days after that – check keyword impressions, review conversion rates on ad sets, compare location and gender and age, mobile vs PC, etc. to find who our ideal customer is that is converting at the highest rates, and then boost those. pause anything that is not performing despite getting impressions and clicks; check the optimization score and get it close to 100%; check the landing page quality score.

Wait for >40 clicks PER AD to determine which of them to pause.

Conversion rates of 10% for service-based businesses are considered average. If it is below 5%, consider pausing it if the higher performing ad set is above 10%.

That will cause google to reallocate the remaining funds to the higher performing ad set and get more conversions

Suggestions to always dismiss:

– Advertiser verification

– Expand your reach with Google search partners

– Use Display Expansion

– Bid more efficiently with Maximize conversions using a target CPA

– Try Google Ads Editor

– Create a Performance Max campaign

– Measure values for your conversions

– Upload Customer Match lists

Recommendations page auto-apply:

See how they automatically suggest the signals for which locations and device and queries and times are performing the best

That is good. but we have to click “view recommendation” before applying their add broad match keywords because we organized our ad groups to separate from broad match and exact match

Google Ads recommendations for adding broad match keywords don’t specify the ad group directly in the recommendation itself. Instead, when you act on this recommendation, Google Ads will typically prompt you to choose which ad groups you want to apply the new broad match keywords to.

Custom Column view:

For Ads

For Assets

Examples of Assets that can be paused

Leave the phone number enabled

Apply this:

Wait for >40 clicks per ad to determine which of them to pause.

Conversion rates of 10% for service-based businesses are considered average. If it is below 5%, consider pausing it if the higher performing ad set is above 10%.

Keyword Level
Device